16 Dec 2011

To begin with? Clean the Beach!

Before the ball gets to fly, The Beach Soccer Foundation carried out an action involving players, staff and sponsors

The Copa Lagos had a lovely green opening yesterday. Before the action gets started this afternoon at the Beach Soccer Stadium at Eko Atlantic City, all the participating teams, all the members of the organization and even some of the sponsors led a new Clean the Beach action. The action, organized by The Beach Soccer Foundation highlighted again one of the main concerns of everyone in the Beach Soccer World: taking care of our home, the beach.

The complete squads of England, Nigeria and South Africa, together with two of the best players in the Brazilian team, Buru and Bruno, who wanted to make the great effort of representing their team after more than 20 hours of flights and connections from Rio de Janeiro, came down Eko Atlantic Beach to show their commitment with the environment they live in. All in all, more than 100 people grabbed the brooms, plastic gloves and bags and battled the dirt on the sand…

Joan Cusco, Beach Soccer Worldwide Vice-president and CEO was one of the first of getting started, and he pointed that “this is one of the things that make Beach soccer so special. For us, taking care of the Beaches is a mandatory thing, it is like a philosophy, a way of living. We cannot understand our sport without this conscience part. And, obviously, it is one of the big concerns of The Beach Soccer Foundation, which travels the world fighting for better and safer beaches, besides its Skin Cancer Awareness programs, and the actions to help the disadvantaged children through sport”.

Brazilian stars Buru and Bruno were really thrilled in taking part again in an activity they carried on some months ago in Miami: “Of course we are pleased in doing so. The beach is the place where we work, were we enjoy playing Beach Soccer and it is our duty to make everyone aware of the importance of keeping it clean. It is a benefit for everyone!”, they argued.